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The Innovation Engine begins with the current state-of-art product and then employs “morphs” which create variations of the product.  The process is reiterated and draft patent application components for the preferred variants are automatically drafted.
In this retrospective example prior to the conception of the Reach brand angled toothbrush, the Innovation Engine would have generated a variety of bent toothbrushes.
The user would notice that the variants with bends near the toothbrush head appear similar to dental instruments, and may aid in brushing.  The preferred variant is selected, and more detailed variants are generated.
The preferred range of variants are selected for incorporation into draft patent application components.
In this actual example, the bristles are selected for modification.  From a list of thirty morphs, the “Add Material Component” morph is selected by the user.  Scanning thru hierarchical lists of materials, adding fluoride or silica (for polishing) were recognized as useful and selected by the user.
Combinations of the generated variations are assembled into a database of product concepts that can be used for prior art searching, prioritizing and creating tables for a patent application.
IPIFINI’s Innovation Team has developed and elaborated the Programmable Beverage Container concept using the Innovation Engine™.   Buttons on the surface of the beverage container release additives when pressed (such as vanilla, lemon, lime or cherry essence, or one or two doses of caffeine.)
Ipifini’s initial concept of a programmable cola can, was expanded and elaborated by our Innovation Team employing the Innovation Engine™.