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IPIFINI licensing Programmable Liquid Container(TM) bottling technology to beverage, food, personal care and pharmaceutical industries

NATICK, Mass., May 16 /PRNewswire/ -- IPIFINI, Inc. of Natick , MA , today announced it is offering licenses to its Programmable Liquid Container(TM) technology, developed using IPIFINI's award winning Innovation Engine(TM). IPIFINI's Programmable Liquid Container technology employs buttons on the container's surface that release additives into the liquid. Additive buttons allow for "programming," or selecting, variations of the liquid in the container. For example, a programmable cola bottle with buttons for lemon, lime, vanilla, and cherry flavors as well as a caffeine button allows for 32 combinations of soda. A programmable paint container with 20 pigment additive buttons allows the consumer to select from one million paint colors. The technology is described in a robust patent application filed by IPIFINI.

Consumer demand for variety within a product line has generated a proliferation of products with different additives. The Programmable Liquid Container Technology is applicable to any liquid product with multiple varieties. This technology simplifies manufacturing, distribution and sales by allowing a single container to replace a series of product varieties. The technology also allows consumers to select their desired variation at time of use.

Dr. Tod Woolf, founder and President of IPIFINI, notes that "virtually everyone who has seen our Programmable Liquid Container technology is fascinated and excited by its usefulness and consumer appeal. We believe this technology raises the bar on consumer choice and will change the way liquid products are manufactured and marketed across multiple segments."

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